I count my stars to have met and interviewed 20+ industry titans! Each encounter was a whirlwind of pioneering innovation, mind-boggling knowledge, and resilient passion.

If I had to give you a preview of my work at d-shop, I’d say about 75% of it comprised interviews with technology wizards from around the world. I’m not kidding! Get this: I had the opportunity to interview Ian McHardy from SAP Waterloo who spent 18 months building (from scratch) the R2-D2 Droid from Star Wars. Pretty cool, right?

My creative process is dynamic for each interview but here’s a crux:

  1. Asking a pre-approved list of questions (but I have a habit of straying away from those);

  2. Making comprehensive notes during the interview (but I’m mostly listening because I retain better that way);

  3. Post-interview reflection (the tone, direction, and vibe I want to take this in);

  4. 1st, 2nd, and 3rd drafts (plotting the written and visuals onto Sharepoint page);

  5. Approve and publish!

Each interview is highly different from the other, and I adapt my approach accordingly, however, all interviews I’ve conducted at d-shop have shaped my mental outlook towards life in a significant way.

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