Corporate Newsletters…can be fun!
It all begins with an idea. Maybe you want to launch a business. You may want to turn a hobby into something more. Or you may have a creative project to share with the world.
The way you tell your story online can make all the difference.
With an all-new design (a risky experiment), I released my last quarterly Newsletter working for d-shop at SAP Labs Vancouver. SAP’s Board members visited the office and I was honoured to have met them in person.
To have you in on a little secret: They were real sports as they visited our digital playland!
This newsletter was especially different due to its design elements:
Exclusive stories take precedence right at the top (we were cheeky with the blue-coloured font, inculcating d-shop’s branding).
We realised reading is not the norm, so we had the board members record short videos for our d-shop community during their visit and featured them as clickable links.
Note that circular frames are also an attempt at stimulating your eyes from the overused rectangular or square frames.
As you’ll see below, we got rid of texts completely, persuading readers to pick and choose an article for themselves based on their favourite keywords (in orange).
d-shop boasts a good 30+ locations across the globe so it was a conscious decision to divide the stories into Local Stories, Global Stories, and Maker’s Corner (my favourite!).
There were always events being held at various d-shops so we made it a point to feature events separately to boost numbers for registration.
As my time at the company met its gradual end, d-shop was buzzing with the tunes of Generative AI, so much so, that we decided to create a separate channel for it!
And lastly, finishing strong with making sure Subscribe, Join, and Email are aligned perfectly with each other (for aesthetic purposes, of course).